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吕梁翻译公司关键字：audio-visual products, but most of them is a decentralized small-scale production, with the impact of the market economy, showing instability. In the development of martial arts, culture and people's ideas to explore in a fuzzy stage now, that is how a blend of Eastern and Western cultures to establish the future direction of martial arts, martial arts industry in the competition to find the marketPropaganda is limitedMedia for any emerging industry plays a key role. The martial arts media publicity both in size and in scope, time, form, are far from meeting the needs of development. This publicity led to a widespread lack of understanding of martial arts is not enough, even misleading, is not conducive to the popularization of economic transition period, the old system, run the vacuum caused by friction and disorder and make people's value orientation of many non-sports market specification of the phenomenon [3]. Martial arts market is no exception, for example, some organizations and individuals without sports administration and sports management department for approval, without start-up martial arts schools, rip audio-visual products, in order to reap huge profits, regardless of their professional quality of staff and their own conditions, full of false advertising, hype, fraud; relevant functional departments such as industry and commerce, taxation, public security and other functions of existence of cross-authority, blur, to create an opportunity for these people. At the same time as the market economy system to speed up the sports community, industrialization process, rule of law and regulations of the building has not kept up, making the martial arts industry market, the lack of standardization.Third, the martial arts industry development strategiesPromote the martial arts consumption, develop a real market playersContinue to guide the consumer to develop martial arts mainstay of the market should take the following measures: First, fully implement the National Fitness Program, martial arts and culture in colleges and universities spread and inculcate "lifetime sports" ideas, to promote the consumption of urban residents, while not giving up the majority of the the rural market; such as the establishment of a wide range of different types of martial arts associations and grass-roots organization of physical exercise, various types of groups, organizations, and other competitions. Second, the full implementation of the "Olympic glory Plan" competitive martial arts techniques and rules to speed up the
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